JMG Solutions will show you
how to
do your own "prospecting for gold".
Your donors are your
very best prospects. Each of them has
already shown their commitment to your organization's needs. But how do you grow their
support and…
q How will you reach your donors and prospects?
q How will you touch them? In what ways?
q What steps will you take them through - what
various actions will you execute to culminate in their support?
q What vehicles will you use? You have 4 basic modes
of touches:
q By telephone
q Written
q Face to face
q Electronic
q How will you cultivate them in general terms? What specific actions will be
required to do so?
q Who will be involved in this process with you? Who will be the coach? Who will manage the process?
JMG Solutions can help you develop the processes
and procedures to support you in your exploration for the answers to these
questions.
Donor Development:
Donor development is moves management,
relationship building and more! It is an integral part of ALL-fundraising
activities and ways that you "touch" people even through projects and
communications. The key
is to maintain a strategic number of touches and actions with your donors as
part of your overall fundraising program. It is important to keep it
simple to avoid mishaps and to do your homework. However, it is crucial to make
sure you TALK to people and not spend too much time "second guessing" them or
waiting for the right moment - create your moments. You don't get what you don't
ask for!
In order to increase probability of success,
fundraisers need to not only implement donor development processes following
moves management principles but they also need to find new prospects. In
addition to moves management there are also lessons to be learned from the
United Kingdom and the major gifts, corporate and foundation techniques they
practice.
These days many of us want to track more
information about our donors. What
are their interests, likes, dislikes, hobbies, who are their friends, colleagues
- who do they know. Donor
Development is about building a two-way, evolving relationship with each of your
key donors and guide them to the next level of giving by looking at ways to
increase their support, over longer periods of time, through to the ultimate
gift - a planned gift. It is about people and getting
to know them better while giving them an opportunity to know us better in
return.
Donor Development Solution
Finding out who your donors and potential
prospects are revolves around intensive strategic planning and the execution of
those plans. More than
ever, it is important that we do our homework and ensure our information is both
up to date and as comprehensive as possible all of which can often be a daunting
task. This is particularly so when you have tight budgets, numerous deadlines
limited resources and never enough time. The key to all of our success
depends on effective prospect research and donor development. Using your database will ensure
that you are able to find your gold within your own donor base and to find ways
to reach new prospects and donors.
Some of the elements covered in JMG Solutions
Donor Development are:
· Examine Donor Development principles, techniques,
plans and objectives
· Determine how you will manage and facilitate this
process using your database
· Develop guidelines and tailor Donor Development
terminology to meet your organizational needs, standards and practices
· Review how your information flows and how it can
apply to your specific purposes and plans
· Regularly review and revise as you put into
practice what you have learned
· Determine standard, profile and special report
requirements
· Develop a common understanding of the important
role that every single one of you has in being more aware and in-tune with your
donors
For a detailed quote, please contact us