JMG Solutions can show you how
to identify your key donors and prospects as well as how to prepare background
information on those that have resources, propensity and motivation to make a
significant contribution to your organization. Information technology is more
than just your computers, it's also about how you maintain, track and use your
information.
Your donors are your very best
prospects. Each of them has already shown their commitment to your
organization's needs. How do you
find out more about them? How do you find new prospects to support your work? We will work with you to implement an
effective prospect research program to meet your objectives and resources.
Research is the foundation to
your success in major gifts, corporate and foundations fundraising. It will
ensure that you are reaching out to the right person, in the right place, at the
right time all for the right project. It's all about getting back to people who
have their own dreams, desires and events in their lives and matching those to
who you are and what you have to offer them.
Effective research will lead
you to find out more about who your prospects are and all that they have to give
you - not only gifts of monetary value but also their time and advice. People
can support you by:
- making a personal gift
- introducing you to a company
- introducing you to a foundation
- joining your development board or a committee
- attracting other likely supporters
- offering their advice
- giving their precious time
Foundation Research is based
on concentrating on those who are more likely to support you because you meet
their criteria. This starts by compiling a list of foundations for you to
target. Then you can look for links with others influential supporters
identified through research.
Corporate Research is based on
the fact that companies support charities for several reasons, which include the
following:
- they want to create goodwill in their local community and amongst their
employees
- they want to have their name associated with a cause that compliments their
business
- their chairman or directors are interested in your kind of cause
- they have a clear donations or sponsorship policy