Direct Response Fund Raising:
Mastering New Trends for Results
JMG Solutions is proud to announce the release of Michael Johnston's latest book for John Wiley & Sons.
 |
Direct-Response Fund Raising: Mastering New
Trends for Results is an exciting and stimulating addition to the direct response fund
raising liturgy. Chapters by Jeff Gignac, Mal Warwick, Judith Nichols, Kay Lautman and
others indicates the best direct respone fund raising minds were at work to make this book
a must-have purchase. The book also includes a CDROM with dozens of winning direct mail
packages - in full colour! Check out Jeff Gignac's chapter on "Using the Database to Understand, Secure and Keep Future Donors". Jeff's chapter covers current trends including database standards, Electronic Funds Transfer (EFT), appeal tracking, Donor Development and more. Direct Response Fund-Raising:Mastering New Trends for Results is now available. You can order your copy now or email direct@jmgsolutions.com to purchase the book directly. Canada:Order Now . |
Click here to talk to JMG Solutions LIVE