JMG Solutions will show you how to
do your own "prospecting for gold".
Your donors are your very best prospects. Each of them has already shown their commitment to your organization's needs. But how do you grow their support and…
q How will you reach your donors and prospects?
q How will you touch them? In what ways?
q What steps will you take them through - what various actions will you execute to culminate in their support?
q What vehicles will you use? You have 4 basic modes of touches:
q By telephone
q Written
q Face to face
q Electronic
q How will you cultivate them in general terms? What specific actions will be required to do so?
q Who will be involved in this process with you? Who will be the coach? Who will manage the process?
JMG Solutions can help you develop the processes and procedures to support you in your exploration for the answers to these questions.
Donor Development:
Donor development is moves management, relationship building and more! It is an integral part of ALL-fundraising activities and ways that you "touch" people even through projects and communications. The key is to maintain a strategic number of touches and actions with your donors as part of your overall fundraising program. It is important to keep it simple to avoid mishaps and to do your homework. However, it is crucial to make sure you TALK to people and not spend too much time "second guessing" them or waiting for the right moment - create your moments. You don't get what you don't ask for!
In order to increase probability of success, fundraisers need to not only implement donor development processes following moves management principles but they also need to find new prospects. In addition to moves management there are also lessons to be learned from the United Kingdom and the major gifts, corporate and foundation techniques they practice.
These days many of us want to track more information about our donors. What are their interests, likes, dislikes, hobbies, who are their friends, colleagues - who do they know. Donor Development is about building a two-way, evolving relationship with each of your key donors and guide them to the next level of giving by looking at ways to increase their support, over longer periods of time, through to the ultimate gift - a planned gift. It is about people and getting to know them better while giving them an opportunity to know us better in return.
Donor Development Solution
Finding out who your donors and potential prospects are revolves around intensive strategic planning and the execution of those plans. More than ever, it is important that we do our homework and ensure our information is both up to date and as comprehensive as possible all of which can often be a daunting task. This is particularly so when you have tight budgets, numerous deadlines limited resources and never enough time. The key to all of our success depends on effective prospect research and donor development. Using your database will ensure that you are able to find your gold within your own donor base and to find ways to reach new prospects and donors.
Some of the elements covered in JMG Solutions Donor Development are:
· Examine Donor Development principles, techniques, plans and objectives
· Determine how you will manage and facilitate this process using your database
· Develop guidelines and tailor Donor Development terminology to meet your organizational needs, standards and practices
· Review how your information flows and how it can apply to your specific purposes and plans
· Regularly review and revise as you put into practice what you have learned
· Determine standard, profile and special report requirements
· Develop a common understanding of the important role that every single one of you has in being more aware and in-tune with your donors